So where's it all going wrong?
No automated sequences in place?
Can't figure out how to segment your list… who to send what to, at what time…?
Not sure how to follow up without being annoying?
Sending out constant sales emails without showing the love?
Or, just can't help sounding a little bit like a robot?
* Cue mini meltdown*
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1:1 Strategy call where we dive into your audience and email woes
Intensive customer and market research
Ready-to-load email copy for the sequence of your choice
2 subject lines for each email for A/B testing
2 rounds of revision
Write for real humans, not ATMs
Get readers lunging for their credit cards
Position you as an authority — the Oprah of inboxes
Ramp up the personality, throw in some stories, and wrap it all up with some value to your reader
Give them a no-brainer CTA
Pack in some social proof (hello, testimonials)
Ixnay the spammy and pushy stuff
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I loved working with you and I am so happy with the results. I truly appreciate that you went above and beyond to create these (email) strategies. I understand the importance of story, especially my story, in order to connect and you captured that. I feel like my email marketing looks more professional now - that didn't exist before you.
I'm a writer! So I "should" be able to do this myself, but email marketing had been the bane of my existence. It was really important for me to get someone who could understand and mimic my style and approach. In the end, I barely looked at the emails that ended up going out! (I know that's bad but once I'd seen a few I completely trusted you!)
I highly recommend hiring Kelly to write your copy. She took on my brief and produced well thought-out and engaging content. Her openness to feedback – which she takes on board and makes better! – was also really appreciated.