The right strategy and guidelines make planning and delivering great copy simple. No matter who’s writing it.
Before you write a single piece of content, you should know your brand identity and message.
What’s your mission and purpose?
What’s your value proposition?
What’s your brand tone of voice – how do you want to sound?
Do you have a key messaging guide that tells you what to say and how to say it?
Do you have a communications strategy that neatly maps out your communication goals and aligns content with these goals?
Every business can benefit from defining the value it offers. Knowing what to say and how to say it. And then doing it consistently.
Whether you’re launching a new brand or refreshing an existing one, I’ll help you develop your exact messages – with practical guidelines to make it easy.
The result? Content with purpose – created with your audience in mind and flawlessly delivered. You’ll want to shout from the roof tops (or maybe just in the staff meeting room).
• Tone of Voice guide
• Brand messaging guide
• Communication toolkit
• Brand values
• Content strategy