Strategy & Guidelines

The right strategy and guidelines make planning and delivering great copy simple. No matter who’s writing it.

Before you write a single piece of content, you should know your brand identity and message. 

What’s your mission and purpose?

What’s your value proposition?

What’s your brand tone of voice – how do you want to sound?

Do you have a key messaging guide that tells you what to say and how to say it?

Do you have a communications strategy that neatly maps out your communication goals and aligns content with these goals?

 Just kind of been winging it? You’re flying blind.
Say the right things. In the right way. To the right people.
Branding messaging and tone of voice work isn’t just for the big boys.

Every business can benefit from defining the value it offers. Knowing what to say and how to say it. And then doing it consistently.

Whether you’re launching a new brand or refreshing an existing one, I’ll help you develop your exact messages – with practical guidelines to make it easy.

The result? Content with purpose – created with your audience in mind and flawlessly delivered. You’ll want to shout from the roof tops (or maybe just in the staff meeting room).

Why choose me for your communications strategy and messaging guidelines?
I’ve developed internal and external communications strategies across a wide range of industries.
I go way beyond the conceptual. You’ll get practical, actionable tools you can use time and again.
My services are customised to fit your needs. This is a cookie-cutter free zone.
I design strategies for businesses of all sizes – from enthusiastic start-ups to established brands.
Choose from:
• Communications strategy
• Tone of Voice guide
• Brand messaging guide
• Communication toolkit
• Brand values
• USP
• Content strategy

Ready to hire a communications specialist?