Hi, I'm Kelly.....

Freelance copywriter, lip balm addict (legit), and co-founder of 3 children.
Here’s the good news:

 It’s totally possible to persuade and convince without being dirty or cheap. You don’t have to sacrifice personality for professionalism. Yes, you can have brilliant messaging that drives conversions, represents the soul of your business, and leaves you time to focus on things you love. 

And the key to it all? Working with an eCommerce copywriter who knows how to write conversion copy.

Wanna know my story?

Take a peek behind the screen


You could say that I’ve been unintentionally cultivating the perfect mix of skills for copywriting and brand storytelling my whole life. I’ve been a human resources advisor, government communications manager, and policy specialist (plus, there was that brief stint as a hotel receptionist in London – but that’s a story for another time). 

 Tens of thousands of words written for websites, email sequences, sales pages and product descriptions, and here we are today. I pour in everything I’ve learnt about convincing people to buy more, give more, learn more, care more, and stay a little longer.

Now, it’s your turn. Are you in? 


When I’m not working on all things copy, here’s what you can probably find me doing:  



battling toddlers for control of the remote so that I can binge watch low-brow reality TV (I mean, there’s only so much Peppa Pig I can take)


having a nanna nap (nothing like a post lunch recharge, right?)


getting my online shopping fix and hiding the haul from my husband


picking up after 3 kids, 3 puppies, 3 bunnies and 1 cat. It never ends…..

Blending strategy and story 

So you’ve honed in on your target client, your visuals are on point, and you know your ‘thing’ is next level amazing.

Now what? 

You guessed it: you need the words to start selling.

And it’s not just because words are totally my thing. It’s true that I love a good website, an email sequence can get me euphoric, and sales pages leave me feeling all kinds of excited. But what really lights me up is when you wrap strategy and story around those things. That’s when all your efforts stop being a buzzkill and time-waste – and they start being the thing that turns your business around. 

If I had a dollar for every business owner who has told me that they think they have to figure it all out by themselves I’d basically be Kylie Jenner by now. Okay, maybe not but my point is that you don’t have to got it alone. I’m here to help you build something that will thrive – which means selling more, minus the guesswork.

Are you in?

My social mission

Australian charity Rafiki Mwema was born from the need to support sexually abused children in Kenya. Rafiki Mwema breathes life back into the world of these kids by enveloping them in love and providing them with comprehensive therapy until the trauma they have experienced no longer dominates their existence. 

As a member of the Media and Communications Committee, I see first-hand how every dollar is put to work where it’s needed. We all owe it to these children to stand beside and support those on the ground making a difference.


Work With Me

My work is all about you and the things we can create together.    

Need more convincing? See how I work, or read some of the nice things people have said about me.