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Voice of customer research: your shortcut to conversions

Voice of customer research: your shortcut to conversions

Writing is hard. Writing to sell your stuff is even harder. But you’re a good writer and nobody knows your offer better than you. So, you give it a go and it actually sounds pretty good. Problem is - who knows if it will actually ring true with your audience? And how...

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Is professional copywriting really that important?

Is professional copywriting really that important?

If there’s one thing I love it’s seeing another Mum smashing it in business. Desiree Robards, from the Naked Digital Marketer, recently invited me to write a guest post for her. Digital marketing and copywriting go together like cheese and wine.

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Sorry seems to be the hardest word

Sorry seems to be the hardest word

The art of saying ‘sorry’ and how businesses can get it right when admitting their wrongs. Businesses screw up all the time, it’s inevitable. Mistakes, misunderstandings and breakdowns can happen to any business. The savvy ones go into damage control, offer a...

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