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Is professional copywriting really that important?

Is professional copywriting really that important?

If there’s one thing I love it’s seeing another Mum smashing it in business. Desiree Robards, from the Naked Digital Marketer, recently invited me to write a guest post for her. Digital marketing and copywriting go together like cheese and wine.

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Sorry seems to be the hardest word

Sorry seems to be the hardest word

The art of saying ‘sorry’ and how businesses can get it right when admitting their wrongs. Businesses screw up all the time, it’s inevitable. Mistakes, misunderstandings and breakdowns can happen to any business. The savvy ones go into damage control, offer a...

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